Thanks to kirillionaire  who has been kind to put out the list that Sedth Godin reccomends at the end of This is Marketing. Here is the list with kirillionaire comments along slide.

Crossing The Chasm – Geoff Moore –

The Long Tail – Chris Anderson

My Life In Advertising – Claude Hopkins

Ogilvy on Advertising – David Ogilvy

Adcreep – Mark Bartholomew

Who Do You Want Your Customers To Become? – Michael Schrage

Creating Customer Evangelists – Huba and McConnell

New Rules Of Marketing & PR – David Meerman Scott

Secrets of Closing The Sale – Zig Ziglar

Positioning – Trout & Ries

Purple Cow – Godin (can recommend, even though it predates internet/social media)

Tribes – Godin

All Marketers Are Liars – Godin

Unleashing the Idea Virus – Godin

Direct Mail Copy That Sells – Herschell Gordon Lewis

The Culting Of Brands – Douglas Aitkin (recommend this one too)

Selling The Dream – Guy Kawasaki

The Four Steps To The Epiphany – Steve Blank

The Tipping Point – Malcolm Gladwell (everyone should have read this)

Marketing: A Love Story – Bernadette Jiwa (next on my list)

Syrup – Max Barry (a marketing novel!)

Free: The Future Of Radical Price – Chris Anderson

Rocket Surgery Made Easy – Steve Krug

The Guerrilla Marketing Handbook – Levingston and Godin (recommended)

The Regis Touch – Regis McKenna

New Rules For The New Economy – Kevin Kelly

Talking To Humans – Giff Constable (an extended blog post)

The Tom Peters Seminar – Tom Peters

The Pursuit of Wow! – Tom Peters

Start With Why – Simon Sinek (mandatory reading for anyone in marketing)

The Experience Economy – Pine & Gilmore (again, predates some social media but still good)

Meaningful Work – Shawn Askinosie

The Ultimate Question 2.0 – Fred Reichheld

Business Model Generation – Osterwalder & Pigneur

The War Of Art and Do The Work – Steve Pressfield

I hope to update this list with links to where you can buy these books.